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It used to be said that half the money spent on advertising was wasted (and no-one knew which half). Today, marketeers have a cornucopia of digital tools (social media, geo-location, data analytics, audience segmentation) that allow them to personalise messages, fine tune campaigns on the fly and track every impact of their work. The creative team can really let rip. But technology and legislation change fast; advertising and marketing teams must be up to speed with the implications of multichannel digital and out of home campaigns, cross-border promotions, data protection issues and protecting brand integrity online and off.

Our team has a deep understanding of the legal aspects of using technology in advertising and marketing. We can advise on everything from the legal aspects of a specific piece of creative work to ad-targeting technology, from responding to CMA/ASA enquiries to everyday employment matters, from selling ad space to buying an agency business.

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Calum MurrayCalum Murray is a commercial technology partner View the team

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28 June 2019 Programmatic advertising/adtech: a brief introduction – part 1

24 June 2019 £200bn Adtech industry in the ICO’s spotlight

20 June 2019 How to protect brand and content promoted by influencers | Influence

2 May 2019 CAP Code updates rules on use of data for marketing

2 May 2019 “It was obvious what its subscribers were consenting to” – Marketing consents, a fine overturned

3 April 2019 Kemp Little announces partnership promotion

20 February 2019 Adtech glossary | Our guide helps to cut through the jargon

24 October 2018 The price is right: new guidance ahead of Black Friday promotions

9 July 2018 Facebook Germany case, social media and digital advertising

1 May 2018 GDPR and influencer marketing

In the news

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15 September 2019 News digest | World Trademark Review

12 September 2019 Kemp Little expands IP and tech disputes team | IP Pro Magazine

20 June 2019 How to protect brand and content promoted by influencers | Influence

3 April 2019 Kemp Little announces partnership promotion

15 April 2018 GDPR – What it means for Influencer Marketing | One Roof Social Blog

30 August 2017 Why Wealthsimple isn’t suing its UK rival Moneyfarm, for now | Techworld

28 August 2017 How good culture management drives M&A success | Global Banking & Finance Review

9 August 2017 How good culture management drives M&A success | Acquisition Daily

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