How to protect brand and content promoted by influencers | Influence
Influencers, bloggers, PR companies, communication agencies and brands create online content to create buzz and increase knowledge around a product or service. But how do you ensure regulatorily compliant content, protect content and make sure you own it? And even if getting attention is the aim, what can be done when the attention is negative or unwanted?
Calum Murray and Emily Nuttall-Wood talk to CIPR Influence.
You can read the full article here: How to protect brand and content promoted by influencers.
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